The effects of consumer perception of volume discount benefits on intention to purchase grocery products : deal proneness as a moderator
Year of publication: |
2017
|
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Authors: | Iranmanesh, Mohammad ; Jayaraman, Krishnaswamy ; Suhaiza Zailani ; Seyed Mohammadreza Ghadiri |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 5, p. 1017-1035
|
Subject: | Malaysia | Perceived quality | Intention to purchase | Deal proneness | Perceived savings | Volume discount | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate |
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