The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations
Year of publication: |
1997
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Authors: | Keller, Scott B. ; Landry, Mike ; Olson, Jeanne ; Velliquette, Anne M. ; Burton, Scot ; Andrews, J.Craig |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 16.1997, 2, p. 256-269
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