The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
Year of publication: |
2022
|
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Authors: | Ouyang, Jun ; Jia, Yanli ; Guo, Zhaoyang |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1511-1528
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Subject: | attentional bias | dividing line | eye tracking | perceived quantity | post-choice satisfaction | willingness to buy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
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