The effects of animation and format on the perception and memory of online advertising
Year of publication: |
2010
|
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Authors: | Kuisma, Jarmo ; Simola, Jaana ; Uusitalo, Liisa ; Öörni, Anssi |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 4, p. 269-282
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Finnland | Finland |
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