The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Year of publication: |
2021
|
---|---|
Authors: | Lim, Xin-Jean ; Cheah, Jun-Hwa ; Ng, Siew Imm ; Norazlyn Kamal Basha ; Soutar, Geoffrey N. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 168.2021, p. 1-17
|
Subject: | Anthropomorphism presence | Consumer engagement | Continuance use intention of retail app | Marketing mix | Prevention focus | Promotion focus | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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