The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Year of publication: |
2010
|
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Authors: | Wang, Alex ; Muehling, Darrel D. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 5, p. 307-324
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Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Multimedia | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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