The effects of brand relationship quality on responses to service failure of hotel consumers
Year of publication: |
2012
|
---|---|
Authors: | Xie, Danhong ; Heung, Vincent C. S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 3, p. 735-744
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Subject: | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | China |
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