The effects of consumer innovativeness on sport team applications acceptance and usage
Year of publication: |
May 2017
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Authors: | Kim, Yongjae ; Kim, Soojin ; Rogol, Elizabeth |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 3, p. 241-255
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Subject: | innovation | marketing communication | sport communication | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Innovation | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Sportorganisation | Sport organization |
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