The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
Year of publication: |
2009
|
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Authors: | Yang, Kiseol ; Jolly, Laura D. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 6, p. 502-508
|
Subject: | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
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