The effects of firm resources on trade show performance: how do trade show marketing processes matter?
Year of publication: |
2007
|
---|---|
Authors: | Ling‐yee, Li |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 23.2007, 1, p. 35-47
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Promotional methods | Trade fairs | Sales campaigns | Marketing | Resource allocation | Customer relations |
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