The effects of internal marketing mix on performance in a healthcare context
Year of publication: |
2019
|
---|---|
Authors: | Salehzadeh, Reza ; Balouei Jamkhaneh, Hadi ; Doosti, Shabnam |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 18.2019, 2, p. 167-186
|
Subject: | internal marketing | performance | healthcare | strategic reward | internal communications | development | leadership | structural equation modelling | SEM | Iran | Strukturgleichungsmodell | Structural equation model | Internationales Marketing | International marketing | Gesundheitswesen | Health care system | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management | Gesundheitsversorgung | Health care |
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