The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
Year of publication: |
2022
|
---|---|
Authors: | Chandrruangphen, Earth ; Assarut, Nuttapol ; Sinthupinyo, Sukree |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-29
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Consumer behaviors | customer trust | fashion clothing | live streaming | shopping motivation | social commerce |
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