The effects of mental accounting on customer satisfaction
Masoud Taherinia, Fataneh Hematian
Year of publication: |
2017
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Authors: | Taherinia, Masoud ; Hematian, Fataneh |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 211-219
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Subject: | Mental Accounting | Customer Satisfaction | Structural Equation Model | Survey |
Saved in:
Online Resource