The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Year of publication: |
2007
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Authors: | Paswan, Audhesh K. ; Spears, Nancy ; Ganesh, Gopala |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 2, p. 75-87
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