The effects of perceived brand orientation and perceived service quality in the higher education sector
Year of publication: |
2019
|
---|---|
Authors: | Ghobehei, Mohsen ; Sadeghaziri, Faraz ; Ebrahimi, Elham ; Bakeshloo, Khashayar Afshar |
Published in: |
Eurasian business review. - Cham : Springer International Publishing AG, ISSN 2147-4281, ZDB-ID 2646820-7. - Vol. 9.2019, 3, p. 347-365
|
Subject: | Perceived brand orientation | Perceived service quality | Trust | Loyalty | Satisfaction | Word-of-mouth | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Hochschule | Higher education institution | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
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