The Effects of Pleasure and Arousal on Recall of Advertisements during the Super Bowl
Year of publication: |
2001
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Authors: | Newell, Stephen J. ; Henderson, Kenneth V. ; Wu, Bob T. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 11, p. 1135-1154
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