The effects of positive and negative ad‐evoked associations on brand attitude
Year of publication: |
2009
|
---|---|
Authors: | Praxmarer, Sandra ; Gierl, Heribert |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 21.2009, 4, p. 507-520
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Cognition | Consumer behaviour | Memory | Nostalgia | Brands |
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