The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth
Year of publication: |
2011
|
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Authors: | Xue, Fei ; Zhou, Peiqin |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 1, p. 45-58
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Subject: | Virales Marketing | Viral marketing | Internet | Nationalkultur | National culture | China |
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