The effects of promotional activities on brand decision in the cellular telephone industry
Year of publication: |
2002
|
---|---|
Authors: | Liu, Chu‐Mei |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 1, p. 42-51
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Decision making | Sales promotion | Telecommunications industry |
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