The effects of risk aversion and uncertainty avoidance on information search and brand preference : evidence from the Chinese dairy market
Year of publication: |
2022
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Authors: | Yang, Rongbin ; Ramsaran, Rooma Roshnee ; Wibowo, Santoso |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 6, p. 257-275
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Subject: | brand loyalty | Chinese consumers | Country-of-origin | dairy product | information search | perceived quality | Risk aversion | uncertainty avoidance | Konsumentenverhalten | Consumer behaviour | China | Risikoaversion | Risiko | Risk | Informationsverhalten | Information behaviour | Markenimage | Brand image | Markenartikel | Brand |
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