The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships
Year of publication: |
2003
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Authors: | Rodgers, Shelly |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 32.2003, 4, p. 67-76
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