The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Year of publication: |
2010
|
---|---|
Authors: | Yang, Kiseol |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 117-127
|
Subject: | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
-
Cho, Yoon C., (2009)
-
Exploring cross-cultural value structures with smartphones
Shin, Dong-Hee, (2012)
-
Cross-analysis of usability and aesthetic in smart devices : what influences users' preferences?
Shin, Dong-hee, (2012)
- More ...
-
Yang, Kiseol, (2020)
-
Kim, Jiyoung, (2020)
-
Kim, Jiyoung, (2021)
- More ...