The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee
Aslihan Arslan and Christopher P. Reicher
Year of publication: |
2011
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Authors: | Arslan, Aslıhan ; Reicher, Christopher Phillip |
Published in: |
Journal of African economies. - Oxford : Univ. Press, ISSN 0963-8024, ZDB-ID 1106568-0. - Vol. 20.2011, 5, p. 704-736
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Subject: | Starbucks Coffee Company | Oxfam International | Kaffee | Coffee | Preis | Price | Handelsmarke | Store brand | Außenhandelspreis | Foreign trade price | Gastronomie | Restaurant industry | Öffentlichkeitsarbeit | Public relations | Äthiopien | Ethiopia | Welt | World |
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