The effects of the country of brand and the country of manufacturing of automobiles
Year of publication: |
2010
|
---|---|
Authors: | Fetscherin, Marc ; Toncar, Mark |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 27.2010, 2, p. 164-178
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Brand image | Country of origin | Consumer behaviour | Cars |
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