The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Year of publication: |
2022
|
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Authors: | Geng, Lixiao ; Chang, Yaping |
Published in: |
Baltic journal of management : BJM. - Bradford : Emerald, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 17.2022, 4, p. 484-500
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Subject: | Continuance intention | Omnichannel shopping | Product involvement | Utilitarian value |
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