The effects of visual rejuvenation through brand logos
Year of publication: |
2013
|
---|---|
Authors: | Müller, Brigitte ; Kocher, Bruno ; Crettaz, Antoine |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 1, p. 82-88
|
Publisher: |
Elsevier |
Subject: | Brand logo | Modernity | Change | Brand loyalty | Brand attitude |
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