The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Year of publication: |
2015
|
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Authors: | Ballantine, Paul W. ; Yeung, Cara Au |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 508-521
|
Subject: | Consumer behaviour | Word of mouth | Blog web sites | Message valence | Konsumentenverhalten | Virales Marketing | Viral marketing | Website | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
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