The efficiency and strategy of companies operating in the popular market : a study on the furniture industry in Brazil
Year of publication: |
2015
|
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Authors: | Passos, Carlos Augusto ; Spers, Renata Giovinazzo ; Wright, James Terence Coulter |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 7.2015, 4, p. 111-130
|
Subject: | Popular market | Low income population | Furniture market | Base of Pyramid | Brazilian companies | Brasilien | Brazil | Möbelindustrie | Furniture industry |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: PDF Reader |
Other identifiers: | 10.5296/jmr.v7i4.7880 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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