The elaboration likelihood model: review, critique and research agenda
Year of publication: |
2014
|
---|---|
Authors: | J. Kitchen, Philip ; Kerr, Gayle ; E. Schultz, Don ; McColl, Rod ; Pals, Heather |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 11/12, p. 2033-2050
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Persuasion | Advertising theory | Communications context | Elaboration likelihood | Multi-channel processing |
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