The end of shops : social buying and the battle for the customer
Cor Molenaar
| Year of publication: |
2013
|
|---|---|
| Authors: | Molenaar, Cor |
| Other Persons: | Molenaar, Cor (contributor) |
| Publisher: |
Farnham [u.a.] : Gower |
| Subject: | Einkaufsverhalten | Shopping behaviour | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Social Web | Social web | Verbraucherverhalten | Einkaufen | Mobile Telekommunikation | Soziales Netzwerk | Electronic Commerce |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 198 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4094-4974-4 ; 1-4094-4974-2 ; 978-1-4094-4975-1 ; 978-1-4094-6502-7 ; 978-1-4094-6502-7 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743562