The entrepreneurial ecosystem quality for sustainable franchising
Purpose: The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising. Design/methodology/approach: A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data. Findings: Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won. Research limitations/implications: One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study. Originality/value: The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.
Year of publication: |
2019
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---|---|
Authors: | Mutumba, Abbey ; Ngoma, Mohammad ; Munene, John C. ; Ntayi, Joseph Mpeera |
Published in: |
World Journal of Entrepreneurship, Management and Sustainable Development. - Emerald, ISSN 2042-5961, ZDB-ID 2664517-8. - Vol. 16.2019, 1 (19.11.), p. 44-56
|
Publisher: |
Emerald |
Saved in:
Online Resource
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