The European view of marketing research
Year of publication: |
1977
|
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Authors: | Permut, Steven E. |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 12.1977, 3, p. 94-104
|
Subject: | Marktforschung | Vereinigte Staaten | Europa |
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