The evaluation of market attractiveness through the marketing intelligence approach : a tool for the SMEs
Year of publication: |
2015
|
---|---|
Authors: | Iazzi, Antonio ; Trio, Oronzo ; Pandurino, Andrea ; Caione, Adriana |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 1.2015, 2, p. 92-107
|
Subject: | internationalisation | marketing intelligence | SMEs | market attractiveness | KMU | SME | Marktforschung | Market research | Marketing | Marketingmanagement | Marketing management |
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