The evolution of customer engagement in the digital era for business : a review and future research agenda
Year of publication: |
2024
|
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Authors: | Rasul, Tareq Faizur ; Nair, Sumesh ; Palamidovska-Sterjadovska, Nikolina ; Ladeira, Wagner Junior ; Santini, Fernando de Oliveira ; Elgammal, Islam |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 325-348
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Subject: | bibliographic coupling | bibliometric analysis | Customer engagement | digital era | research directions | Digitalisierung | Digitization | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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