The Exclusive Value Principle – A Concept for Marketing
Year of publication: |
1994
|
---|---|
Authors: | Groth, John C. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 3, p. 08-18
|
Publisher: |
MCB UP Ltd |
Subject: | Brand image | Consumer behaviour | Customer satisfaction | Marketing | Premium pricing | Pricing strategy | Product costs | Product differentiation | Psychology | Value analysis |
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