The extended match-up hypothesis model : the role of self-referencing in athlete endorsement effects
Year of publication: |
2014
|
---|---|
Authors: | Lee, Seungae ; Kim, Wonyoung ; Kim, Euy-jin |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 301-321
|
Subject: | match-up hypothesis model | extended match-up hypothesis model | self-referencing | athlete endorsement effects | Werbewirkung | Advertising effects | Sportler | Athletes | USA | United States |
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