The Fabergé sydrome
Alternative title: | The Fabergé syndrome |
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Year of publication: |
2014
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Authors: | Yeoman, Ian |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 1, p. 61-63
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Subject: | conspicuous consumption | luxury | brands | everyday goods | Luxusgüter | Luxury goods | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
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