The facet design approach to the construction of multivariate marketing models
Year of publication: |
1974
|
---|---|
Authors: | Hornik, Jacob |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 8.1974, 2, p. 146-157
|
Publisher: |
MCB UP Ltd |
Subject: | Models | Marketing theory | Marketing concept |
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