The fallout from French nuclear testing in the South Pacific
Year of publication: |
2005
|
---|---|
Authors: | Ettenson, Richard ; Gabrielle Klein, Jill |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 22.2005, 2, p. 199-224
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International business | Consumer behaviour | Brands |
-
Brand proliferation and inter-brand competition: The strategic role of transfer pricing
Wang, Leonard Fong-Sheng, (2008)
-
Brand proliferation and inter‐brand competition
Fong‐Sheng Wang, Leonard, (2008)
-
Revitalising suffering multinational brands: an empirical study
Andrews, Melanie, (2007)
- More ...
-
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Gabrielle Klein, Jill, (2006)
-
Don't confuse reputation with brand
Ettenson, Richard, (2008)
-
Unruh, Gregory, (2010)
- More ...