The Finnish country-of-origin effect : the quest to create a distinctive identity in a crowded and competitive international marketplace
Year of publication: |
2008
|
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Authors: | Ryan, Jason |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 1/2, p. 13-20
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Subject: | Industrie | Manufacturing industries | Markenführung | Brand management | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Herkunftsbezeichnung | Designation of origin | Finnland | Finland |
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