The fit of home to foreign market environment: an exploratory study of the relationship of congruence to performance
Matthew B. Myers, Cornelia Droge, Mee Shew Cheung
Year of publication: |
2007
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Authors: | Myers, Matthew B. ; Droge, Cornelia ; Cheung, Mee Shew |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 42.2007, 2, p. 170-183
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Subject: | Internationaler Markteintritt | International market entry | Transaktionskosten | Transaction costs | Diversifikation | Diversification | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Schätzung | Estimation | USA | United States |
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