The Food Industry Wars: Marketing Triumphs and Blunders
Year of publication: |
2000
|
---|---|
Authors: | Schneider, Peter A. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 2, p. 172-185
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Food industry | Marketing strategy | Case studies |
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