The Fourth Generation Marketing Curriculum: Meeting AACSB's Guidelines
Year of publication: |
1997
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Authors: | Pharr, Steven ; Morris, Linda J. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1997, AUTUM, p. 31-43
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