The framing of buying decisions
Year of publication: |
1987
|
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Authors: | Puto, Christopher P. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 3, p. 301-315
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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