The future of consumer research methods : lessons of a prospective retrospective
Year of publication: |
2024
|
---|---|
Authors: | Wood, Stacy |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 1, p. 151-156
|
Subject: | conceptual validity | data integrity | replication | AI | impact |
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