The game-changer : how every leader can drive everyday innovation
A. G. Lafley & Ram Charan
| Year of publication: |
2008
|
|---|---|
| Authors: | Lafley, Alan George ; Charan, Ram |
| Publisher: |
London : Profile Books |
| Subject: | Management | Führungsorganisation | Procter & Gamble Company | Effizienz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 336 S. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss: the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE |
| ISBN: | 978-1-84668-162-2 |
| Other identifiers: | 2007046779 [ZDB] |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004914860