The generation of virtual needs : recipes for satisfaction in social media networking
Year of publication: |
November 2016
|
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Authors: | Krishen, Anjala S. ; Berezan, Orie ; Agarwal, Shaurya ; Kachroo, Pushkin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5248-5254
|
Subject: | Fuzzy-set qualitative comparative (fsQCA) | Generational cohorts | Self-determination theory (SDT) | Social media networking | Motivational needs | Satisfaction |
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