The global football industry : marketing perspectives
Year of publication: |
2018
|
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Other Persons: | Pitts, Brenda G. (ed.) ; Zhang, James J. (ed.) |
Publisher: |
Abingdon, Oxon : Routledge, |
Subject: | Fußball | Football | Marketingmanagement | Marketing management | Kommerzialisierung | Commercialization | Wirtschaftswachstum | Economic growth | Internationaler Wettbewerb | International competition | Deutschland | Germany | Portugal | China |
Extent: | 1 online resource (xx, 432 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-351-11797-5 ; 978-1-351-11795-1 ; 978-0-8153-6056-8 |
Other identifiers: | 10.4324/9781351117982 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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The global football industry : marketing perspectives
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