The glocalization of international firms : an empirical investigation in the hospitality sector
Year of publication: |
2015
|
---|---|
Authors: | Presutti, Manuela ; Holt, Svetlana ; Camillo, Angelo A. |
Published in: |
Global enterprise management ; 1. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 978-1-137-42958-2. - 2015, p. 135-151
|
Subject: | Glokalisierung | Glocalization | Multinationales Unternehmen | Transnational corporation | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry |
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