The handbook of market intelligence : understand, compete and grow in global markets

Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development.

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Year of publication:	2011 ; Second edition (Online-Ausg.)
Authors:	Hedin, Hans ; Hirvensalo, Irmeli ; Vaarnas, Markko
Publisher:	West Sussex, England : John Wiley & Sons
Subject:	Marketingmanagement \| Marketing management \| Marktforschung \| Market research \| Großunternehmen \| Large firm
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (1 online resource (289 pages)) illustrations
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets; Copyright; Contents; Preface to the Second Edition; About the Authors; About Global Intelligence Alliance; Part 1: Market Intelligence in Global Organizations; Chapter 1: Market Intelligence: Drivers and Benefits; Understand, Compete and Grow - The Decision-Maker's Challenge; Another Decision Ahead; The Marketplace Is Getting Increasingly Complex; Decision-Making Requires Insight, Not Just Information; Market Intelligence: Turning Data into Insight; What Is Market Intelligence? Market Intelligence as a ProgramEfficiency: Time and Cost Savings; Organizational Learning and New Ideas; About This Book; Full-Blown Intelligence Programs Are Mostly for Large Companies; Intelligence Programs Are Best Suited to Structured Management Schemes; People Generate the Impact; Structure of the Book; Chapter 2: Market Intelligence in Global Organizations: Survey Findings in 2013; Introduction; How the Survey Was Conducted; Respondent Data; State of Market Intelligence in Global Companies in 2013; Benefits and Return on Investment of Market Intelligence; Efficiency of Decision-Making Market Intelligence Set-Up and ResourcesIndustry Comparison; Companies with World Class MI Functions; Attributes of World Class Market Intelligence Functions; Trends in Companies with World Class Market Intelligence; Market Intelligence in B2B and B2C Companies; Organizational Set-Up of Market Intelligence in B2B and B2C Companies; Case for Differences in B2B and B2C Companies; Summary; Key Findings: MI Is Conducted More Efficiently in Global Companies Compared to 2011 Key Findings: Companies with World Class Market Intelligence Functions Are Expanding Their Teams and Operate with Both Centralized (In-House) and Outsourced Services to Better Serve Needs Throughout Their OrganizationsKey Findings: Market Intelligence Teams in B2B Companies Are Closer to Their Top Management, and Operate with 20% of the Budgets That B2C Companies Enjoy; Key Findings: Industry Comparisons Show That Large Budgets Are no Guarantee for More Advanced MI Functions or Higher ROI; Part 2: Roadmap to World Class Market Intelligence Chapter 3: Key Success Factors of World Class Market IntelligenceThe World Class Market Intelligence Roadmap; Six Key Success Factors of Market Intelligence Development; Five Stages of Market Intelligence Maturity; Summary; Chapter 4: Intelligence Scope - Determining the Purpose, Target Groups, and Focus Areas of an Intelligence Program; Introduction: Intelligence Scope as a Key Success Factor of Market Intelligence; Getting Started: Determining the Scope of the Intelligence Program; Start Small and Expand the Scope Along the Way Breadth of Scope: Determining the Key Intelligence Topics and Information Architecture
ISBN:	978-1-118-92361-0 ; 978-1-118-92362-7 ; 978-1-118-92360-3 ; 978-1-118-92362-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012600723